Take your business to the next level FOR THE WIN. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play. Reality is Broken by Jane McGonigal A Newborn Business by Zoltan Andrejkovics For the Win by Kevin Werbach Gamification by Design by Gabe Zichermann. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and.
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A good introduction to the concept, but lacks detail.
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Had some useful stuff in this book! Jun 07, Don Sevcik rated it liked it. Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year.
This is a short overview of the new field of Gamification. It was just overall boring to read even though the concepts my apply. Getting into the game: Werbach also has course on Coursera, highly recommended as well.
It also offers an explanation of when gamifying makes the most sense and a 6-step framework for wetbach games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more. If you give kids gold stars or even money, they will improve up to a certain point and stop this has even received a name: Game Thinking Learning to Think Like.
Lists with This Book. There are two types of motivation: High Growth Handbook Written by: The Science of Star Wars.
However, when it comes to my team members learning, I trust that they want to learn what they need to know to hit their goals and that I don’t need to create games. Typical methods include point rewards, top leaderboards, and achievement badges. Jul 18, Manny rated it it was ok Recommends it for: I found that webrach authors kept repeating ideas about locating meaningful ways of vor game strategies into the workplace, but only ever described methods that over-simplified the process or provided superficial strategies.
It’s not just cheerleading for gamification.
For the Win
Item s unavailable for purchase. The 7 Principles of Public Speaking. Actionable Advice Read this to preempt the class on coursera. Refresh and try again. The case of Cow Clicker is considered in detail. When introducing the concepts, the authors already warn you about certain aspects of gamification that can discourage people instead of motivating them.
We need to ask following four questions to identify if gamification fits our needs. No trivia or quizzes yet. I enjoyed it for its examples, taxonomy, and presentation of gamification.
Levels and the accumulation of points can all be markers of competence or mastery. Overall, the concepts in the book are incredibly valuable. Jan 01, J. Researchers have found that MM online games handled virtual goods in the wln way as standard marketing concepts, as segmentation, differentiation, exploitation of cognitive biases, etc. When mentioning how gamification can fulfill the basic sources of intrinsic motivation outlined by Self-Determination Theory, they emphasize the extrinsic motivators of points providing feedback on competence and badges promoting social relatedness.
Chris Yeh, Reid Hoffman Length: Beyond the content, Professor Werbach is webrach and speaks easily and intelligently on gamification, clearly comfortable as a virtual instructor. Ksvin said, the authors provide a couple of educational models that have been successful. Spend your tuppence on birdfood, and what have you got? In this illuminating guide, Werbach and Hunter reveal how game thinking can yield fkr solutions to keviin business problems.
Please review your cart. Books by Kevin Werbach. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook.
Just a moment while we sign you in to your Goodreads account. For the Win reveals how a wide range of companies are successfully using game thinking.
For the Win Audiobook | Kevin Werbach, Dan Hunter |
We in corporate America training hold two conflicting statements: To ask other readers questions about For the Winplease sign up. I read this book while taking a Coursera class on gamification with half of the author team, Kevin Werbach. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude and profane language Include any personal information Mention spoilers or the book’s price Recap the plot.
Mar 04, Poonam rated it liked it Shelves: Repetitive I felt there wasn’t much ‘meat’ to this audio book. He blogs at http: Can the game avoid conflict with exsiting motivational structures? I highly recommend that. TV program Psych web site